Marketing playbook for community banks and credit unions



Providing consistent information across channels is often a challenge for community banks and credit unions. In today’s technological world, with customers banking online, on their mobile devices and on tablets in addition to at branch locations, providing consistent information is becoming increasingly important for institutions hoping to provide the best in banking customer service.

As your international payments provider, we are committed to helping you succeed. Here you will find assets to launch integrated marketing campaigns and a variety of resources designed to help you effectively communicate and promote the full benefits of your international payments and foreign exchange services to your customers.

You can use assets as they are, or as templates that can be adapted to your institution’s unique offerings. Our team will help you customize assets; promote the benefits of the service; and optimize efficiencies. The marketing materials can be customized with your branding and logo, without any reference to Western Union Business Solutions. To request customized marketing assets please contact us today to get started. 

Bottom line: we’re here to help you drive a great payments experience.


Outgoing payment services

Use these support pieces to help you promote this service with clearly outlined benefits and everyday scenarios for both personal and business customers. This content will help showcase your institution as a problem-solver for common inconveniences and challenges.

Get Started

Get Started

Incoming payment services

The added cost associated with receiving international funds is a widespread frustration and this content helps offer an appealing solution. You have access to assets that list the distinct benefits of this service which will help make it easy for your customers to understand your offering.

Get Started

Get Started

Risk management services

To simplify the concept of risk management for your business clients, these tools provide an easy to understand description of client challenges with accompanying solutions. These assets will help you outline the advantages of this service and gives step-by-step instruction on how you can apply the methods to a small business.

Get Started

Get Started

Foreign check processing

Help your customers understand that depositing or sending a foreign check doesn’t have to be costly or time-consuming. Utilize these assets to help educate your customers and position your institution as a full-service provider.

Get Started

Get Started

Market analytics

In today’s competitive landscape, financial institutions need to have the latest information on what their customers expect – and what the competition is offering. That’s why we offer our clients an exclusive set of custom analytics and data for your use.

Get Started

Get Started