Marketing playbook for financial institutions



Providing consistent information across channels is often a challenge for community banks and credit unions. In today’s technological world, with customers banking online, on their mobile devices and on tablets in addition to at branch locations, providing consistent information is becoming more and more crucial for institutions hoping to provide the best in banking customer service.

As your international payments partner, we are committed to helping you succeed. Here you will find assets to launch integrated marketing campaigns and a variety of resources designed to help you effectively communicate and promote the full benefits of your international payments and foreign exchange services to your customers.

You can use assets as they are, or as templates that can be adapted to your institution’s unique offerings. Our team will help you customize assets; promote the benefits of the service; and optimize efficiencies. The marketing materials can be customized with your branding and logo, without any reference to Western Union Business Solutions. To request customized marketing assets please contact us today to get started. 

Bottom line: we’re here to help you drive a great payments experience.


Outgoing payment services

Use these support pieces to help you promote this service with clearly outlined benefits and everyday scenarios for both personal and business customers. This content will help showcase your institution as problem-solver for common inconveniences and challenges.

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Incoming payment services

The added cost associated with receiving international funds is a widespread frustration and this content helps you communicate your knowledge of these concerns and provide an appealing solution. You have access to assets that list the distinct benefits of this service which will help make it easy for your customers to understand your offering.

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Risk management services

To simplify the concept of risk management for your business clients, these tools provide an easy to understand description of client challenges with accompanying solutions. These assets will help you outline the advantages of this service and gives step-by-step instruction on how to apply the methods to a small business.

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Remote draft printing

Utilize this material to promote the function of remote draft printing as well as the advantages. The content emphasizes both the security features and the ease of which customers can take advantage of this service.

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