Western Union Business Solution is rebranding into CONVERA Read more >

Marketing playbook for banker's banks and corporate credit unions

These resources are designed to help your financial institution easily promote its international services. Effectively communicating with your downstream clients about your international offering will help contribute to greater retention and wallet-share growth—by reassuring them that you can meet a wide variety of their financial needs.
You can view these assets on-demand and can submit customization requests anytime directly to our marketing team.

Digital assets

We offer digital resources, many of which can be customized with your institution’s individual branding. Your financial institution can use as is, or as a jumping off point for bespoke content creation. Our team is on standby ready to work with your team to develop personalized messaging for your institution’s digital marketing channels.
Email campaigns

Target your downstream clients directly with a series of concise and effective email messages.

Landing pages

Use your website to promote options for international services and provide information on the available marketing support.


These content leadership pieces showcase real-world examples of the value of offering international payment capabilities.

Social media

Target downstream clients and leads with customized content on your social media channels.

Press releases

Utilize these press releases to help announce new partnerships or international payment capabilities.

Web banners

Use these banners throughout your website to redirect traffic to important pages about your international offering.

Print assets

We offer several print materials that can be customized with your branding. You can use as is, or as a jumping off point for your own content creation. Our team will be happy to work with you to develop customized messaging for your institution’s print or collateral needs.
Direct mailers

Send this printable content to your clients to keep them updated on their international payment opportunities.

In-branch service sheets

This marketing material can be used to keep your clients up-to-date on your international payment capabilities.

Statement stuffers

Adding content to already-scheduled direct mail pieces is an effective way to reach your audience.