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International Payments | Webinars

Building or (Rebuilding) your Brand Equity: Connecting your Brand to the Bottom-line | Webinar

Webinar: Watch this free on-demand webinar to understand the importance an institution’s brand equity.

Is your brand telling the story you want it to? Is it telling any story at all? This webinar will examine the connection between brand marketing and bottom-line value of a financial institution’s brand equity and help you uncover the extent of a financial institution's internal and market brand alignment. We will analyze brand case studies, brand enhancement strategies, and metric options.

Listen now to this informative webinar exploring the impact of a credit union or community bank’s brand equity. Western Union Business Solutions has partnered with Mills Marketing to help you understand why building positive brand equity is crucial for continued success.

This presentation is provided for informational purposes only and does not provide any financial, legal, accounting or tax advice.