Marketing Tip: Don't reinvent the wheel

Making international payments a successful revenue stream doesn’t have to be difficult or time-consuming. Just integrate it into your existing marketing mix.

Your very own homepage is the most direct way to tell customers about these services. If you feature articles or blog posts on your homepage, consider writing an educational story about foreign exchange and international payments.

Remember, most people don’t understand they have the option to make payments in foreign currencies. They don’t know the advantages. A little education goes a long way.

Also, make sure you optimize your website with keywords related to foreign exchange and international payments. Do some Google advertising to improve your standing for those keywords.

Consider issuing a press release using an online distribution service such as PRWeb announcing your services. And of course, don’t forget to promote your services in your newsletter.

Every communication and marketing vehicle you already use today is an easy opportunity to get the word out about international payments. So don’t overthink it. It’s just another awesome story to tell.

If you need help marketing your international payment services, please don’t hesitate to contact us at marketingsupport@westernunion.com.