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Playbook for

Welcome to your Digital Marketing Playbook, where you’ll find everything you need to begin promoting international services as a new or existing offering.

As your trusted payments provider, we are committed to providing easy-to-use, customisable marketing assets in both print and digital formats to help your institution best communicate with its customers. Our goal is to help you effectively launch an integrated approach to marketing your international services in a clear and effective way.

Marketing is crucial to maximising the revenue generating potential of your international payment services. Keeping customers informed about your international offering will help contribute to greater retention and wallet-share growth overall—by reassuring customers that you can meet a wide variety of their financial needs.

With this in mind, we’ve created this online resource to provide you with the information you need to market to your customers, including targeted content you can leverage in various marketing channels such as:

Campaign Emails
Website content
Social Media Ads
Newsletter with Blog Articles
In-branch Ads
Webinar Recordings
Consider these tools a foundation for your marketing strategy. If you require assistance in implementing these resources or require customisation to meet unique requirements, we’re here to help. As your institution’s dedicated international payments provider, we’re committed to seeing your international services succeed.


Please download here the marketing collateral and resources that can assist you in promoting your services.

Global Mobility Toolkit Fraud Toolkit

Send and Receive Toolkit FI Newsletter – May 2021

Please view our previous campaign asset toolkits here for your perusal.

April/May 2021 Campaign Toolkit August/September 2021 Campaign Toolkit