Proformative and Western Union Business Solutions begin new partnership

Western Union Business Solutions commenced its strategic partnership with Proformative, a key resource for corporate accounting, finance and treasury professionals. Proformative represents an evolution of the open-source, social networking model to a focused and "noise-free" forum for executives and experts in these fields.

While conventional social networks like Facebook, LinkedIn and Twitter have an important role to play in the business-to-business and business-to-consumer arenas, Proformative fills a particular niche for professional networking in a highly specialized field.

At a number of major events in the next year, Western Union Business Solutions will provide its expertise for seminars, question-and-answer sessions and other resources on the best practices for identifying, managing and mitigating foreign exchange risk. For instance, Western Union Business Solutions experts will be featured in Proformative's Ask The Experts online resource.

"As the go-to resource for finance, accounting and treasury professionals in the United States, we are thrilled that Western Union Business Solutions will bring new expert insight to educate our members," said Proformative chief executive officer John Kogan.